Every business is a reflection of the owner who creates it, and Internet marketing is no different. If your strength is in structuring a product lineup and not in sales, then you have to get people on your team who can cover the weakness, while you cover the strength. Sit down right now and carefully assess any businesses you’ve created in the past. What were you good at? What did you fail at? Learning from failure is the key to success.
Marketing Mistake #1 – Why Failure Sometimes Happens
Getting into Internet marketing is like going into business for yourself. What most people fail to realize is that the same types of obstacles and challenges that people have when they go into business offline are the same obstacles and challenges they might face online, except in a different format. If you have difficulty selling items in a regular brick-and-mortar store, don’t think that slapping a website up on the World Wide Web is going to transform you into an instant super salesperson. It won’t. Instead, seek to become a better business person all around, taking your cue from basic business practices, and then transferring those skills online to be successful.
Marketing Mistake #2 – False Expectations Can Trip You
If you’ve heard that you can make BIG money on the Internet, it’s true. You can. Will you make it immediately? While some people appear to have done so overnight, the truth is that they have gathered those skills over time until, one day, it all came together for them. If you think that all you have to do to make money on the Internet is to put up a website and wait for people to show up, you have a set of false expectations that are completely unrealistic. Here are the three biggest misconceptions to Internet marketing that will only lead to disappointment if they’re not tempered with some common sense.
Marketing Mistake #3 – Trying To Be Too Perfect
The first thing you have to remember about the Internet is that you don’t have to be perfect to start making progress with Internet marketing. You just have to have a solid niche, an online presence to expose that niche, and traffic that is targeted to your chosen demographic. That means that, as much as a fancy, colorful, and perfect website is nice to have, it’s not as important as your marketing. Instead of spending thousands of dollars putting up a very complex site, think in terms of simple, fast sites that you can put up quickly and many at a time if necessary. Until you know which niche is going to be profitable for you, you may want to experiment with several sites at once that are quickly put together, don’t cost much to host or maintain, and can easily be dumped should they prove to be losers. The following elements are the basic mistakes beginners make when setting up an online presence.
Marketing Mistake #4 – Not Having A Clue How To Make Money
In a brick-and-mortar store, all a business owner does is set out his/her merchandise, do a little advertising, and if he/she got a good enough location, buyers will come. Taking this approach is deadly online. Not having a solid plan to make money with the site was the main reason for the biggest failures of the dot-com bust, and is still a big mistake for beginners. How do you expect to make money from your website? Internet marketing is about making money, so if you haven’t got a plan, you are planning to fail.
Marketing Mistake #5 – Not Expanding Money Options
Selling products and services is just one way to make money online. You may even find that it’s not the biggest portion of your income if your site gets very popular. Try to expand your moneymaking capabilities so that you aren’t limiting yourself to a brick-and-mortar model of selling only a product or a service. People make money online in many different ways. It’s important to understand these models and to implement them to expand the ways to increase your income potential.
Marketing Mistake #6 – Having No Sales Pipeline Outlined
Even with all of these offers lined up, if you don’t have a plan for what to present first, it can get rather confusing, for both you and the prospective customer. Online, you need to plan out a sales pipeline and always keep some offers in front of your prospective client. You should know what they’ve seen before and what they’re going to see next. You should plan out and understand how demographics will affect your pipeline too. Once you have an email list with people’s names on it who have agreed to be marketed to, it’s up to you to make sure that they hear about you and your business on a regular basis. It’s not like a regular retail store where they might take the chance to go to your site to buy some particular item. Instead, they will be hopping all over the Web, and unless you repeatedly pull them back to your site, they will soon forget all about you. The sales pipeline thus serves two purposes: it’s informational and it’s for sales.
Marketing Mistake #7 – Not Promoting Your Site
We talked about the false expectation that if you build it, they will come. Putting out several money buckets to monetize the site for when visitors arrive is just the first step. You also have to heavily promote the site to get visitors to show up. As a single person online, you don’t have the same resources to advertise a massive campaign on television, radio, and newsprint. Instead, your choices are going to be limited to what you can do online. Prime the pump by starting to toot your own horn as quickly as the sites go up. Have a marketing campaign set up to go with content to distribute; then when the site goes live, you can start the promotion. Here are some simple methods that you can use to promote your site online.
Marketing Mistake #8 – Not Tracking Results
After all this work, you probably will have some idea of whether your strategies are working on not by tracking the bottom line. That’s just the very basic way of tracking your Internet marketing success. The three main things you want to track to tweak further for better results are traffic, conversions, and marketing effectiveness.
Marketing Mistake #9 – Going It Alone
The worst thing a budding Internet marketer can do is to go it alone. Whether it’s trying to do everything manually and not using tools to make the process more efficient, a lack of networking or a failure to listen to the experts who went before him/her, going it alone is a sure recipe for distress and high disappointment. There is a steep learning curve, but there are so many tools, forums, and experts out there to help lend a helping hand that it’s really sad when someone tries to do things the hard way.
Marketing Mistake #10 – Unrealistic Expectations
Internet Marketing (IM) won’t make you an instant millionaire. Many people get into Internet marketing with unrealistic expectations that they’d never consider entertaining if it were in some other field. Just because you don’t need to go to school for years to get a degree in Internet marketing for you to be able to open an online business doesn’t mean that it won’t take hard work and commitment to succeed within this arena. Like other business endeavors, it’s going to take money and time to get started and the results won’t be instantaneous.
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